[sgslo]

Neat product. Small thing on the demo: perhaps using Stripe in the demo isn't the most effective choice. Stripe surely has already A/B tested the heck out of their landing page; "Financial Infrastructure for the Internet" is (IMO) an incredibly strong tag line for the hero text. The alternatives generated by your tool pale in comparison.

Perhaps it would be more effective to put a lower-quality landing page in as your demo. Off the top of my head, something like https://www.intuit.com/ might work. Their existing tag line is "The global financial technology platform that gives you the power to prosper". Doesn't mean much to me - I'm sure your tool could give me some better options, which would serve much better for a demo.

[smt88]

Neither Stripe nor Intuit are converting users from their hero copy at this point. "Financial Infrastructure for the Internet" sounds like a diversification pitch to investors than anything else to me.

A good example would be a company that isn't an unavoidable juggernaut in its space and also isn't great at marketing. There are many open-source projects that would work because they don't have a big marketing team, but they might still be well known.

[nehagetschoice]

You'd be surprised how few companies actually do any systematic copy optimization - it remains ad hoc even at the big players, which is one of the reasons we started this startup.

In speaking to SMBs and large companies, our insight was that the problem of copy optimization resonates more with larger companies, as smaller companies are more focused on survival/basic marketing techniques like opening up new channels. Larger companies have already exhausted those levers, and are ready for more sophisticated optimizations.

[doctorpangloss]

> You'd be surprised how few companies actually do any systematic copy optimization - it remains ad hoc even at the big players, which is one of the reasons we started this startup... In speaking to SMBs and large companies...

Did you talk to Stripe? Do they do systemic copy optimization on their landing page, or not?

[mbesto]

> Larger companies have already exhausted those levers, and are ready for more sophisticated optimizations.

Sort of. Companies copy changes at larger companies because they're addressing a different audience and different set of needs for that audience.

TL;DR - concrete language / early stage ==>> abstract language / larger enterprise

[vintagedave]

> "Financial Infrastructure for the Internet" is (IMO) an incredibly strong tag line for the hero text. The alternatives generated by your tool pale in comparison.

Yes! Look at the alternatives the tool generated:

* Maximize Revenue with Secure Transaction Processing

* Elevate Digital Commerce with Trusted Payments

* Unlock Opportunities with Secure Transactions

* Simplify Your Online Payments

* Accelerate Your Online Business Growth

These are just... bland. Generic. I've seen a thousand webpages with taglines just like these.

AI can be quite bad at generating unique responses. Its answers are middling. This can be great for, eg, coding where you want a copilot to generate known algorithms and approaches, but terrible for marketing where you want a slice of brilliance and genius.

Would turning up the AI temperature and other settings help, maybe?

[nehagetschoice]

Yep - the AI-generated copies in the first run are pretty generic - that's not the value add (sorry if the demo made it appear that way). The key value adds are (1) Quickly running an A/B test with no code (2) Running inferences based on the test data and feeding it back to the model to generate better copies in the next iteration(shown in the demo video)

[vintagedave]

I understand better now -- and I was focusing on the AI aspect because it's an interest. But I get the value prop and thanks for taking the time to explain :)

[nehagetschoice]

Love the idea of doing demos on landing pages that can more easily benefit from copy optimization. We will build the next one for Intuit!