[smt88]

Neither Stripe nor Intuit are converting users from their hero copy at this point. "Financial Infrastructure for the Internet" sounds like a diversification pitch to investors than anything else to me.

A good example would be a company that isn't an unavoidable juggernaut in its space and also isn't great at marketing. There are many open-source projects that would work because they don't have a big marketing team, but they might still be well known.

[nehagetschoice]

You'd be surprised how few companies actually do any systematic copy optimization - it remains ad hoc even at the big players, which is one of the reasons we started this startup.

In speaking to SMBs and large companies, our insight was that the problem of copy optimization resonates more with larger companies, as smaller companies are more focused on survival/basic marketing techniques like opening up new channels. Larger companies have already exhausted those levers, and are ready for more sophisticated optimizations.

[doctorpangloss]

> You'd be surprised how few companies actually do any systematic copy optimization - it remains ad hoc even at the big players, which is one of the reasons we started this startup... In speaking to SMBs and large companies...

Did you talk to Stripe? Do they do systemic copy optimization on their landing page, or not?

[mbesto]

> Larger companies have already exhausted those levers, and are ready for more sophisticated optimizations.

Sort of. Companies copy changes at larger companies because they're addressing a different audience and different set of needs for that audience.

TL;DR - concrete language / early stage ==>> abstract language / larger enterprise