| Bought my first new vehicle in fifteen years. Here are the steps that I took. 1. Test drove four different brands 2. Went to six banks and found out the lowest interest rate I could get. Everyone told me that it would be at a credit union but instead it was a brand new bank that apparently was hungry to get new business 3. Emailed every dealer for the brand I chose within 225 miles. 4. You want to do one thing at a time. I wanted the price out the door. I avoided talk about trade-ins or financing. But I did state I was open to financing the vehicle with them if they were competitive. 5. Be very patient. The vast majority of the dealerships in the first round either never answered the email or quoted me over MSRP. I would engage with everyone who wrote me back. I would reiterate that I was ready to buy a new vehicle to whomever gave me the best deal. As time went on I responded with specific price I was willing to pay. There are forums for most brands where people share the prices that they were paying. So I had a pretty good idea what might get accepted. 6. I was getting ready to start shopping for my second choice. It came down to a single salesman who sent me dozens of emails. All the sales guys want you in the dealership where you're on their turf. This guy kept dropping the price $500 at a time. He asked me what it would take for me to visit the dealership. I quoted him $1000 below his last offer - and he accepted! I made it clear that wasn't a price I would accept, just enough for me to visit him. I wanted $1000 more I when visited the dealership. 7. I got a bunch of prices for my old vehicle online so I had an idea what it would bring. They quoted me on the high end of what I would receive but they wouldn't budge on the new vehicle price. Eventually they agreed to add $500 to the price of the trade-in which I wearily accepted. Only to have them give me $400 of free mats so its obvious that I probably could have gotten them lower. However they had factory financing that was 1.25% lower than the best bank rate I received so I financed the vehicle with them. Going online is the only way to purchase a vehicle. December I learned later is a really good time to purchase. |