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by giraffe_lady 857 days ago
Eh don't be so credulous about shit malcolm gladwell says lol. Heinz's dominance probably comes down to the usual matrix of suitability across a large set of uses, consistency, cost, marketing, familiarity. I'm agreeing with you that it's very well balanced and nearly impossible to broadly beat at its price point. My former-professional opinion is that they hit a local maximum around price and flexibility, not that they somehow have the one perfect food product on the planet though.
1 comments

Heinz dominance of the market is evidence that you're wrong.

I occasionally try other ketchup brands, and they really aren't "better" in any dimension that I can discern. They're different, but ultimately unsatisfying.

If you have a product that hits 98% on any dimension that matters, there's really not a lot of room for "better."

That also goes for the difference between straight Heinz and the Simply Heinz (the one made with sugar). There's a non meaningful flavor difference, but straight Heinz is the clear winner in that I don't buy SH.