[mannyv]

Heinz dominance of the market is evidence that you're wrong.

I occasionally try other ketchup brands, and they really aren't "better" in any dimension that I can discern. They're different, but ultimately unsatisfying.

If you have a product that hits 98% on any dimension that matters, there's really not a lot of room for "better."

That also goes for the difference between straight Heinz and the Simply Heinz (the one made with sugar). There's a non meaningful flavor difference, but straight Heinz is the clear winner in that I don't buy SH.