[leros]

#1 is something I have a hard time with. I'm a developer who became a generalist and my specialty is not one particular thing. The corporate world wants to pigeon hole me into being a product manager, I'm only average at that. Being able to blend engineering, product, some marketing and general leadership skills is my thing. I can kind of do everything, but I don't know how to make a clear list of services to explain. myself. The contracts I've done so far I've stumbled into and only been successful because of my blend of abilities.

[claudiulodro]

Rather than specializing in a skill you could specialize in a market or domain e.g. digital services for furniture manufacturers (probably not a domain you personally are familiar with, but just an example).

[leros]

So far I've been finding myself bringing product marketing to companies that don't already do it (they bring me in to improve engagement and product marketing is the low hanging fruit). I really don't want to get pigeon holed into that though.

[claudiulodro]

What about branding yourself as an "Engagement Consultant"? That's a more defined service with plenty of demand (probably) and doesn't quite pigeon hole you into one type of activity.

[ducttapecrown]

Consulting!!

[946789987649]

Sounds like who you're targeting right? Big corps don't need generalists, start ups do.