[leros]

So far I've been finding myself bringing product marketing to companies that don't already do it (they bring me in to improve engagement and product marketing is the low hanging fruit). I really don't want to get pigeon holed into that though.

[claudiulodro]

What about branding yourself as an "Engagement Consultant"? That's a more defined service with plenty of demand (probably) and doesn't quite pigeon hole you into one type of activity.