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by riskable
868 days ago
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It's sad, really: Meta could be making amazing VR headsets and transforming the way people use them by making them more general-purpose (like PCs) but instead they're making VR headsets into toys. Even the Quest Pro, which was meant to be for business use, was a locked-down, hard-to-hack (aka hard for developers to fully utilize) Android toy. And when I say "toy" I mean, it's the software equivalent of a hard plastic device with tamper-resistant screws and "no user serviceable parts" intent. Their dead-set focus on data collection and advertising is sabotaging their ability to make (potentially billions in) revenue from traditional models. I know Zuckerberg and many other CEOs want their "core business" to be just one thing with all the other businesses being offshoots of that one thing but the reality is that they've become too big for that. Zuck needs to give up on the idea of, "our business is data collection and targeted ads for consumers" and realize the truth: Their business is technology. |
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On the other hand, those LBEs have an antagonistic relationship with headset adoption. If everybody had a headset than there would be nothing special about MR experiences. For LBEs to be viable you want headsets to be capable and inexpensive but not widely adopted. (I almost wish it could be Winter 2024 forever) I'd imagine a headset vendor would like to charge me more for using a headset for an LBE than they would want to charge a ordinary user but on the other hand people who are blown away by an LBE (very possible) might go home and buy their own headset.
As for their vision, Meta seems to be doing really well running an app store for single-player games. I haven't seen a real multiplayer hit yet but I guess Demo Battles comes close. Meta knows what they'd like to do if they could create something like OASIS from Ready Player One but a close analysis of how Horizon Worlds falls short of that reveals how difficult that is. I guess anybody who can afford a seat of Dassault 3DExperience can also afford an AVP, maybe many Blender users can afford an MQ3. It's not clear to me at all what, past games and entertainment, is going to be a mass market in XR.