Why would it be that way and not "we will charge you more for the privilege of not tracking anything about you as a consumer since that data can be sold to aggregator companies"? Both feel equally reasonable to me.
But it is what you are saying, you pay the 'normal' prices with cash for not being tracked. Otherwise you use loyalty cards to fish for discounts and being tracked
Just listen carefully to the next old lady in front of you in line. She won't type her phone number in, she will tell it to the cashier. Boom, now you have a Kroger card.
Nice. I installed it on my Android, and permissions were such that I uninstalled it immediately.
As a footnote, I don't want apps knowing my location either.
What I'd most like is an Android phone which can decide when to give apps null / blank / fake information. My location should be north pole, with an error the size of the circumference of the earth. My contacts should be blank, as should my media. If the app wants to add contacts or media, they live in the app's silo.
People who dont care will pay the higher price because they dont care.
They must be making enough money of the people who dont care, to make up for the loss of people who will pick other service