[me_me_me]

nah the idea is that people who want to pay less will jump few hoops and get the cheaper deal

People who dont care will pay the higher price because they dont care.

They must be making enough money of the people who dont care, to make up for the loss of people who will pick other service

[moate]

Why would it be that way and not "we will charge you more for the privilege of not tracking anything about you as a consumer since that data can be sold to aggregator companies"? Both feel equally reasonable to me.

[me_me_me]

But it is what you are saying, you pay the 'normal' prices with cash for not being tracked. Otherwise you use loyalty cards to fish for discounts and being tracked