Clamshell packaging was made for retail shelves. To prevent shrinkage and increase product visibility, it was designed to be transparent while simultaneously difficult to open.
The explosion of Amazon and other online retailers made the advantages of clamshell packaging moot. However if you are a manufacturer, it may not be economically feasible to produce two different types of packaging for different retailers so lowest common denominator wins out.
Amazon has tried to combat clamshell packaging[1] with a few manufacturers (Fisher-Price, Mattel, Microsoft), but it has yet to be adopted by the rest of the manufacturing industry.
I think we can all agree that someone overshot that target by a long range. Every single time I ask myself, "now how can I open this without damaging neither the package's content nor myself in the process?"
Shrinkage = shoplifting, employee theft, damaged product, vendor fraud, price errors in favor of customers... the hard plastic shell mitigates all of these.
Wow yeah I was really confused. English is my third language and I can often figure words that I don't know from the context except that in this case I interpreted 'shrinkage' as some kind of a tendency do produce smaller products (electronics get smaller for instance). And I thought ok it seems a large package makes the product more visible on the shelves. Then I thought "ok" actually a large package would be hard to sneak under one's shirt. So it would be good for that as well.
At first I thought it mean preventing packages from breaking when they are piled one on top of another for storage. To preserve fragile products inside.
I read the original comment and (before scrolling down) was tempted to chime in that 'in this context, shrinkage means "theft"' before realizing the discussion had already been had.
I could very easily see someone as having read that as physically shrinking in size, perhaps due to compression by repeated handling, as would happen in a store, or heat or other uhhh... harsh environmental factors commonly found in retail establishments. (Sorry, I couldn't think of a second good excuse)
If you're a young whippersnapper, you might not remember the horror that was the CD long box, designed to make compact discs harder to shoplift, back when people stole music that way.
The explosion of Amazon and other online retailers made the advantages of clamshell packaging moot. However if you are a manufacturer, it may not be economically feasible to produce two different types of packaging for different retailers so lowest common denominator wins out.
Amazon has tried to combat clamshell packaging[1] with a few manufacturers (Fisher-Price, Mattel, Microsoft), but it has yet to be adopted by the rest of the manufacturing industry.
[1]: http://bits.blogs.nytimes.com/2008/11/03/amazoncom-cuts-pack...