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by AncientPC
5158 days ago
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Clamshell packaging was made for retail shelves. To prevent shrinkage and increase product visibility, it was designed to be transparent while simultaneously difficult to open. The explosion of Amazon and other online retailers made the advantages of clamshell packaging moot. However if you are a manufacturer, it may not be economically feasible to produce two different types of packaging for different retailers so lowest common denominator wins out. Amazon has tried to combat clamshell packaging[1] with a few manufacturers (Fisher-Price, Mattel, Microsoft), but it has yet to be adopted by the rest of the manufacturing industry. [1]: http://bits.blogs.nytimes.com/2008/11/03/amazoncom-cuts-pack... |
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I think we can all agree that someone overshot that target by a long range. Every single time I ask myself, "now how can I open this without damaging neither the package's content nor myself in the process?"