[evanjrowley]

Why is their logo the letter g instead of k? Have they considered the risk of a trademark violation lawsuit from their competitor, Google?

As one of the 20K paying members, I feel embarrassed that I hadn't noticed this until now. Because this article presented the idea of wearing a Kagi T-Shirt, I suddenly started to care about what the logo looked like. Also, yes, I am excited to rep Kagi search.

[BadHumans]

https://help.kagi.com/kagi/company/logo.html

[fullshark]

> Our designer insisted the Kagi logo is "anchored" in the letter "g," and we had to agree.

Huh what am I missing? I have no idea what this link is trying to say.

[sp332]

If you look at the kagi logo, the g is much more attention-getting and memorable than the k.

[fullshark]

I don't even see a K!

[OJFord]

Took me a while too, I think GP and the text about the designer considering where the 'logo' is anchored in designing the, err, 'logo' are talking about the full name as shown at https://kagi.com/assets at the top. I don't know where else that's used though.

It's definitely confusing to call it a logo in talking about designing the logo (let's say icon) though.

Mind you before seeing that about the 'g' I thought the dog was their 'logo'. I'm surprised the designer didn't insist on some simplification, a stronger, single identity; not that I know anything about design or marketing.

[sp332]

Yeah, that. "Wordmark".

[EasyMark]

I always figured it was a poke in the/kick to the nads of google who forgot who their customers (the people who bring value to the company) are. Hint it ain't ads being bought by ad buyers.

[tempestn]

Not only a g, but one that looks somewhat similar to the old Google g logo: https://theconversation.com/yes-google-has-a-new-logo-but-wh...

[NelsonMinar]

I find it really confusing in the favicon in my browser when I'm typing searches. It's clearly not Google's brand, but why is it a G? (They have a whole FAQ about this which I did not find convincing.)

[ethbr1]

Why shouldn't it be?

Google doesn't deserve all uses of the letter g, worldwide, in all media, in perpetuity, exclusively.

[yabatopia]

It’s a g? To me, the logo looks like a depressed, lonely circle sitting on a bench. But that’s probably just me.

[ethbr1]

> a depressed, lonely circle sitting on a bench

Wouldn't that be a k?

[cornstalks]

I’ve been using Kagi for a month or two now and I still cannot for the life of me find the right tab because of their weird yellow “g” logo. When I think “Kagi” I definitely don’t think “yellow g”. But hey, every interaction I’ve ever had with a UI/UX designer has been… counterproductive, so I guess this is par for the course.

[beej71]

Interestingly I found that I instantly recognize my Kagi tabs by the favicon.

I wonder what the breakdown is between people who make the association versus those who don't.

[xigoi]

I’m not a lawyer, but I don’t think it’s possible to trademark a letter.

[mminer237]

You can't trademark a letter.

[joshxyz]

common sensw guys

Google is capital G

Kagi is lower case g