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by fullshark 881 days ago
> Our designer insisted the Kagi logo is "anchored" in the letter "g," and we had to agree.

Huh what am I missing? I have no idea what this link is trying to say.

1 comments

If you look at the kagi logo, the g is much more attention-getting and memorable than the k.
I don't even see a K!
Took me a while too, I think GP and the text about the designer considering where the 'logo' is anchored in designing the, err, 'logo' are talking about the full name as shown at https://kagi.com/assets at the top. I don't know where else that's used though.

It's definitely confusing to call it a logo in talking about designing the logo (let's say icon) though.

Mind you before seeing that about the 'g' I thought the dog was their 'logo'. I'm surprised the designer didn't insist on some simplification, a stronger, single identity; not that I know anything about design or marketing.

Yeah, that. "Wordmark".