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by anmorgan 882 days ago
To mix in with other's comments.

It's always good to have a target in sight, but building a physical product with no experience will be a long, expensive journey.

I make physical and digital products as a consultant, the first thing I tell entrepreneurs is get to your first prototype. Not even an MVP, just something functional with the core features. Some times these are partial prototypes that work out various sub-systems. In this case, the actuation mechanisms, the heating elements with power, digital / physical controls, etc.

After that, the real work begins. You need to get to a complete working prototype. The other thing I like to say is just because someone else has made it, or something similar, doesn't mean I know how to make it. It just means it's technically feasible.

If you start looking at the parts of the toaster, you need to electrical engineering, mechanical engineering, material science, embedded software engineering, probably some industrial design and user experience design if you get that far. Even user research if you want to better understand the user and market.

Once you get to a first iteration, and typically before, you need to engage UL and FCC, usually through third parties to start testing for certifications and engineering refinement. You also need to start engaging contract manufacturers to understand how to work within limitations of their capabilities and your design.

A toaster may seem simple, but I assure it is not.

Then couple all of this with legal considerations as mentioned in other comments and whether or not it's even a practical business model. This is quite a large endeavor.

But if you are going to do anything, start small.

1 comments

no, a toaster is actually pretty simple lol.

the issue is that production at scale for millions of customers, for practically anything at all, is not simple. all of the things you point to are true, but they are true of many other goods and products.

also, you are assuming they need or care about profit.

Let me rephrase that. A toaster is functionally simple, but designing, engineering, manufacturing, and creating a business selling toasters is not.

Also I'm making the assumption it is for profit since they started off with "I'm wanting to start a business"

Scaling for a million customers is the easy part.

Finding a million customers that want to pay a premium price for a product that your competitors make for 1/4 the price in another country is the hard part.

And if you plan for that scale and don't find the million customers, you now have a million dollar toaster.

If they don't care about profit, it's not a business, it's a hobby.
Not necessarily?

There's nothing to say that you need to make a profit. If all the employees are paid a decent amount, all your other costs are covered, and there's revenue unspent, you could just reduce the prices a bit.

The idea that any enterprise needs to make a profit (let alone an endlessly increasing profit) is a destructive fallacy.

A profit is one thing. That's what I'm referring to. This is in fact necessary for a business that hopes to stay in business.

A ever increasing profit is another entirely, and I agree with you. I love the book "small giants, companies that choose to be great instead of big"