[__d]

Not necessarily?

There's nothing to say that you need to make a profit. If all the employees are paid a decent amount, all your other costs are covered, and there's revenue unspent, you could just reduce the prices a bit.

The idea that any enterprise needs to make a profit (let alone an endlessly increasing profit) is a destructive fallacy.

[iancmceachern]

A profit is one thing. That's what I'm referring to. This is in fact necessary for a business that hopes to stay in business.

A ever increasing profit is another entirely, and I agree with you. I love the book "small giants, companies that choose to be great instead of big"