[kredd]

Without reliable numbers, I can’t take this post seriously. As much as I am on “TikTok’s recommendations are better” camp, my direct surroundings only share things with me on Reels. Obviously it’s very age and location related observation, but when you consider places like Hong Kong/India, where it is banned, I don’t think IG is losing big way. Add that the usual “TikTok bad cause data mining”, you’ll get a lot of people who avoid it as plague.

That being said, I hope both of them magically disappear for the greater good of society :)

[weinzierl]

"age and location related "

I am completely out of touch. Which age bracket prefers Instagram, which TikTok in your opinion?

[kredd]

Most people who are on TikTok, are most likely using Instagram in one capacity or other. Some people who are on Instagram, think TikTok is "cringe and for little funny dances".

Younger people on TikTok seem to be setting the trends (as it has always been throughout the history), which eventually make their way to Reels, Shorts and etc. So, they think Reels is cringe, as they just copy TikTok.

It's the usual "I don't want to be where the old people are" problem of every tech company that tries to attract younger user base. Similar to why people under 30 would use Facebook's social media section (yes, Marketplace, Groups and etc. are wildly being used by everyone), as that's what their "grandpas and grandmas are doing".

The whole thing becomes a mess and hard to evaluate when you think which app is banned where, so location plays a major role in userbase as well. In the end, I guess both are making a bank somehow.

[retrac]

At least here in Canada, Instagram is used by millennials, and TikTok is Gen Z.