[anticorporate]

I find much of the discourse on these changes to be pretty amusing. It's a lot of sales and marketing teams asking how they can tweak things at a technical level so that they can keep doing the same things they've always been doing.

You can't. That's the point. Stop.

I mark all commercial email as spam. I never asked for it, I don't want it. I don't really care if you carefully constructed a form in such a way to be compliant with the laws in my country. I don't care how your BDR found me. I don't ever want to hear from you. If I didn't ask for it, it's spam, I'm marking it spam, and I hope people who use Gmail and Yahoo do the same.

[izzydata]

Indeed I do. Any email I didn't explicitly ask for that isn't a unique personal email I mark as spam. Although I also stopped using Gmail in favor of Proton.

[codalan]

Sometimes I wonder if their mindset is, "Hey, even if only .05% engage w/ the marketing email, that's still > 0%!".

Maybe their mindset should really be, "Hey, we're annoying 99.95% of our users who did not consent to these emails, and > 50% will be turned off to our product and will associate our brand to that of a needy, attention-grabbing parasite".

If I wanted these emails, I would have opted in.

Instead, not only do they automatically opt you in, but they'll re-opt you in after you've unsubscribed. I've had it happen a year or two later; suddenly, I'm back on their spam list.

It's become so bad now that I can't even let a shopping cart sit anymore without getting a nagmail saying "HEY YOU NEED TO FINISH CHECKING OUT NOW1!!!".

That email is the reminder to empty my cart and never do business with them again.

Seriously, STFU and leave me alone. If your sales and marketing team insist on these tactics, you need to fire them and hire people who get it.

[anticorporate]

> If your sales and marketing team insist on these tactics, you need to fire them and hire people who get it.

So, full disclosure, in addition to being kind of an anti-spam zealot, my day job is running marketing operations at a big-ish software company. So I get the fun job of telling everyone from the junior intern to the senior VP that no, my team is not going to send that email for you. That no, in fact, I don't care what the old person in my job let you do, or what you did at your old company, or how many levels above me you are in the org chart. We're only going to email people what they asked for, at the frequency they asked for it, on the topics they asked to hear about. These new Gmail/Yahoo rules have helped immensely in making the case to our CMO to have my back.

[codalan]

Sounds like you get it. It's unfortunate more people don't follow this mentality.

And there's no incentive to stop this. When email inboxes turn into marketing dumpsters, it just drives users to WhatsApp/Discord/FB Messenger/Slack/etc. for communication, which is good for those affiliated companies, but is bad for open platforms.