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by anticorporate 895 days ago
> If your sales and marketing team insist on these tactics, you need to fire them and hire people who get it.

So, full disclosure, in addition to being kind of an anti-spam zealot, my day job is running marketing operations at a big-ish software company. So I get the fun job of telling everyone from the junior intern to the senior VP that no, my team is not going to send that email for you. That no, in fact, I don't care what the old person in my job let you do, or what you did at your old company, or how many levels above me you are in the org chart. We're only going to email people what they asked for, at the frequency they asked for it, on the topics they asked to hear about. These new Gmail/Yahoo rules have helped immensely in making the case to our CMO to have my back.

1 comments

Sounds like you get it. It's unfortunate more people don't follow this mentality.

And there's no incentive to stop this. When email inboxes turn into marketing dumpsters, it just drives users to WhatsApp/Discord/FB Messenger/Slack/etc. for communication, which is good for those affiliated companies, but is bad for open platforms.