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by graypegg
902 days ago
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I quite like the licensing trick Nintendo used on the gameboy as an example of this. [0] Essentially, the gameboy expected a bitmap of the Nintendo logo to be present on the cartridge rom, and was shown on screen at boot. It had to match a version stored on the gameboy itself or else the game wouldn’t start. The thinking (that I’m not sure was ever tested) was that someone producing a game that tried to trick consumers into thinking it was an official Nintendo product, would be liable for damages in a trademark lawsuit. Since the game would never start without an official Nintendo logo, the hope was to make the legal system enforce Nintendo’s licensing scheme. [0] https://catskull.net/gameboy-boot-screen-logo.html |
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The court sensibly ruled that using technical means to force competitors to display your trademark against their will doesn’t mean you can then claim they’re infringing that trademark.