[vasco]

> Commit to regular posts on LinkedIn and Twitter, even if I think I'm cringe every time I do it.

Is this what people that create all Twitter and LinkedIn cringe content tell themselves? Why do it?

You really can't come up with any way to market your company that feels good? Can't you think a bit more about the problem and frame it as "what can I do that is net positive, doesn't make me feel like crap while doing it and will still get the word out"?

Why does it have to be "beat myself up continuously until I'm as bad as the other bad guys"? Is it just because it's easy to do cringe posts in 30seconds on LinkedIn? I think it is.

[andy99]

Posting something you think is cringe seems like bad advice. My un-asked for idea is if you want to write something, write opinions or tutorial/expositions about something you find interesting in the field of your business. Don't try and make it an ad, don't have a lame tie-in to your company's product at the end, just write something purely interesting. You can sign it with your name and title, and share on social media, and send it to prospects as a conversation starter. The point is to write something good and interesting and not "cringe" ads for you company.

[klabb3]

Both Twitter and LinkedIn are optimized for hot takes and fomo. It’s like a high stakes gambling of attention. I think the value of these places should be measured long term, in which case psychological biases wear off a bit. Noise is not always meaningful for a business.

My product was featured in random tech blogs, the “PC magazine” stuff that a lot of techies look down on. At one time, it was also featured in a high-profile trendy tech magazine. Initially, it drove a lot of traffic. But after only a few days, things were back to normal, and the user uptick was minimal. It turned out that even though not cool at all, the tech blogs were much better for me, because they had visitors that needed my product.

The point is: the spaces you hang out can make you think that “every important thing and person is here”, which can distort your view of the world. As a business you want to be where your customers are. You don’t have to be a “thought leader”.

[_xivi]

Well, cringe is subjective, especially when they've a different target audience. I can't blame them if it's working.

The fault here is on the platforms, they reward these practices, or maybe they just don't interfere and that content is really what drives people to interact with the content.

Either way, when you're playing a game, you reinforce what's working. When you watch your competitors eating your cake, unless you manage to come up with a strategy of your own, you end up going down that route sooner or later.

[bottled_poe]

Is there any data that this is “what’s working?”. Seems the most engaged are the least influential.

[_xivi]

Well, in my case, just some personal observation from competitors. I know that can be a bit biased but it's also real world.

[fileeditview]

I will probably insult some people with this but here it comes anyways..

I think we just have too many trash products (software and non-software) which no one really needs. This is why there are massive spam/ad campaigns everywhere to convince people that they need "new trash product xy".

One of the problems being that you cannot really build wealth today by doing your job as an employee in most cases. The result is that more and more people want a piece of the "founders pie" even though they don't have any valuable product to add.

And this not only applies to founders/start-ups.. when I look around I see 95% of all products as trash. Established big corps are guilty just the same. If you bought a washing machine 20 years ago there is a good chance it is still running. Today my washing machine has AI but dies after 3 years..

Sorry for the rant.. I hope some founder has as a resolution to make actually useful and durable products.

[hashtag-til]

Regular posts on LinkedIn as a goal seems backwards.

Here are examples of what not to do -> https://www.reddit.com/r/LinkedInLunatics/

[zer0tonin]

It's weird, because it's not even cargo cult since all the really succesful founders I know don't ever post on LinkedIn

[virczl]

1) My target frequents Linkedin and Twitter so it's important to have a minimum presence there.

2) I don't think that everything on Linkedin is cringe, there is a lot of very interesting people out there. I find my own posts cringe like for example, I find celebrating my birthday narcissistic, but I love celebrating other people's birthdays and I don't think their posts are cring. It's just a weird cognitive bias I'm trying to fight.

3) Of course there are other ways of marketing my product, and most of it doesn't come from these networks. But building an audience is always useful.

4) I was only sharing good resolutions, i.e. actions to stop procrastinating on specific points. However, my goals and plan of attack for my company are very different from that.

[LightBug1]

Yes, this seems like a goal NOT to commit to, on the regular.

I mean ... I'm really not looking forward to reading all the 'I'm delighted' posts on linkedin when I get back to the office ...