[klabb3]

Both Twitter and LinkedIn are optimized for hot takes and fomo. It’s like a high stakes gambling of attention. I think the value of these places should be measured long term, in which case psychological biases wear off a bit. Noise is not always meaningful for a business.

My product was featured in random tech blogs, the “PC magazine” stuff that a lot of techies look down on. At one time, it was also featured in a high-profile trendy tech magazine. Initially, it drove a lot of traffic. But after only a few days, things were back to normal, and the user uptick was minimal. It turned out that even though not cool at all, the tech blogs were much better for me, because they had visitors that needed my product.

The point is: the spaces you hang out can make you think that “every important thing and person is here”, which can distort your view of the world. As a business you want to be where your customers are. You don’t have to be a “thought leader”.