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by globular-toast
910 days ago
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You don't honestly think the supermarkets are letting you have it our of the goodness of their hearts do you? It's obvious what is going on: * £3.50 is the price. That means they'll make a profit on that. It's a "low" price because it's garbage, tasteless, low-quality junk food, * The supermarkets know which items are more likely to sell separately. Like your bottle of water example. So those items are individually priced higher while others that rarely sell separately (like sandwiches) will be individually priced low. Whatever it really is, the supermarket has all the data, they know how to win. Similarly, it's like how people think shoplifters steal from the supermarket. The supermarket knows how much stuff gets stolen each year. They price accordingly. Shoplifters steal from you. |
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This is wrong. They won't always make a profit. On some items they make a loss.
> * The supermarkets know which items are more likely to sell separately. Like your bottle of water example. So those items are individually priced higher while others that rarely sell separately (like sandwiches) will be individually priced low.
This is also wrong. These items a) have an actual unit price, which will differ depending on various factors, and b) compete with other vendors selling the same or similar, and c) need to be there or shoppers won't go the the shop in the first place.
There are many forces acting on these prices. Thinking profit is the only force is bound to be wrong.