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by robertlagrant
905 days ago
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> * £3.50 is the price. That means they'll make a profit on that. It's a "low" price because it's garbage, tasteless, low-quality junk food, This is wrong. They won't always make a profit. On some items they make a loss. > * The supermarkets know which items are more likely to sell separately. Like your bottle of water example. So those items are individually priced higher while others that rarely sell separately (like sandwiches) will be individually priced low. This is also wrong. These items a) have an actual unit price, which will differ depending on various factors, and b) compete with other vendors selling the same or similar, and c) need to be there or shoppers won't go the the shop in the first place. There are many forces acting on these prices. Thinking profit is the only force is bound to be wrong. |
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I know about loss leaders, but I severely doubt meal deals are loss leaders considering they are placed at the front of the shop and customers often come in to buy them at lunch time. They are competing with the likes of Gregg's here.
It doesn't matter about the individual technicalities. What matters is the bottom line. You aren't beating Tesco.