How do you go bankrupt as a company renting powered scooters, which are possibly the cheapest possible mode of transportation just above a Craigslist bike? Incredible
You get high on your venture capital supply and then remain so disconnected from reality that you don't worry about profits, costs, use, repair, charging, or just about anything else, figuring you can "gig economy worker" your way out of it. Lose money on every transaction, but plan to make it up in volume once you take over the entire market for it. And then realize, rather late, that there are other people in the space, it's not a hard space to get into, and nobody actually really likes you in the first place for your model of "dump semi-loads of scooters first, ask permission never."
Honestly alongside everything else (people hated them and their chargers, they got stolen constantly, etc. etc. etc.) the scooters themselves have collapsed in price, you can pick one up at Best Buy now for like $500. And yeah that's a lot but most of the people who were interested in renting them were a little upmarket anyway, so once they became affordable(ish) why would you rent one when you could own one?
Because storing them and dealing with them is a massive pain. I use these scooters way more than I use my bike, and it's not because I don't want to pedal.
When I go out on a scooter I like the flexibility of leaving it at the first place I go. This prevents me from needing to leave my bike parked overnight if I decide to go somewhere else that isn't bike friendly. Not to mention that stealing scooters is really easy and bringing them inside most places isn't really an option.
I had the same question a month ago when Revel ended its moped sharing program. What do you do with a fleet of several thousand electric mopeds? Apparently, send them all to recycling plants.
The one you own serves a different purpose. The rental ones take one a bit of the way (from Subway station to office etc.) or one way (to the bar, get drunk, taxi/public transport home)
Doing that with your own one has downsides as you have to carry it along all the time.