[Syonyk]

You get high on your venture capital supply and then remain so disconnected from reality that you don't worry about profits, costs, use, repair, charging, or just about anything else, figuring you can "gig economy worker" your way out of it. Lose money on every transaction, but plan to make it up in volume once you take over the entire market for it. And then realize, rather late, that there are other people in the space, it's not a hard space to get into, and nobody actually really likes you in the first place for your model of "dump semi-loads of scooters first, ask permission never."