[TheGRS]

I feel like a lot of attention from this is on the WotC side, which is doing very well, bully for them, I consume a lot of the D&D product line. But what's up with the rest of the company doing poorly? They have a huge trove of great IP that's failing. Play-doh and Nerf seem like they're still children's play staples no? Is there a big shift in consumption of action figures I should know about? Or is the story more about issues with inflation/affordability for these types of toys?

[NohatCoder]

The problem is, nobody cares if the can actually says Play-doh on the label. When kids become brand aware it matters what phone they get, not so much the brand of a toy gun. You can pump them full of commercials to sell stuff, but anyone can do so, and it doesn't matter what your brand used to be before they were born.

[brianwawok]

I think the way kids consume commercials has also changed? I think my kids (age 2-8) have maybe seen no more than 10 commercials each in their entire life? But I know influencers and such are going to start leaving a mark.

Vs as a kid, I saw so so so many commercials for GI Joe, etc.