[NohatCoder]

The problem is, nobody cares if the can actually says Play-doh on the label. When kids become brand aware it matters what phone they get, not so much the brand of a toy gun. You can pump them full of commercials to sell stuff, but anyone can do so, and it doesn't matter what your brand used to be before they were born.

[brianwawok]

I think the way kids consume commercials has also changed? I think my kids (age 2-8) have maybe seen no more than 10 commercials each in their entire life? But I know influencers and such are going to start leaving a mark.

Vs as a kid, I saw so so so many commercials for GI Joe, etc.