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There is some truth in this. In the startup world, we often tend to avoid this framing because it isn't positive - but every startup begins in the process of failing (running out of resources and ceasing to be a going concern, one way or another). The term "runway" is often interpreted to mean: "We need to get this plane going fast enough to lift off before the end of the road". Reality is more complex, because there isn't a plane yet. You have to design and build that as you go, and if you get it wrong, you crash. Management is in this position: without action, the company will die. With the wrong actions, the company will die. Many decisions close doors, and it's not exactly clear from the start what sequence of doors will lead to the company not dying. If you involve the team too much in the sausage-making aspects of this, they will invariably become distracted, lose focus, and the company will die. If you leave them too much in the dark, they will lose trust, and the company will die. It's not easy, and all of this leads to the duck nature: calm up top, under the water feet are paddling like crazy. |
Incredible truth in this statement!