No. Many RSS feeds had plenty of ads, and most of them were served by Google. And many bloggers only shared headlines or cropped articles through feeds because they wanted to have visitors come to their pages and click ads. Google couldn't lose either way.
It's not about features. It's about defaults. Google Reader was linked right there on the top bar of the world's largest search engine. No one could credibly claim RSS was dead or neglect/remove support for it in the next revision.
I don't understand why that matters? If 3 other people or a billion other people are using a RSS reading service, surely my own experience is the same.
You run a search engine and don't understand why defaults matter? Google pays billions to be the default. I don't understand what you don't understand. RSS was the default. Then it "died" (became non-default) and we got the Facebook feed and Twitter's toxic impression-pumping algorithms, and it's so much worse.
Journalists depended on Reader the way they came to depend on Twitter. They didn't move to another reader.
That's probably why they killed it—it gave the end user too much control over content they consume and how they consume it. And of course you can't tell what they actually read or when....
Isn't it possible to simply check when the request to the RSS feed is made? It won't tell you which posts the user read, or even if the user read them at the time of the request (I'm thinking caches), but it could at least tie IP or some other drive-by info to a rough idea of readership.
Walkers did the same with their crisps ("chips" for left-ponders), made them healthy by reducing the fat content, disgusting, like eating dried leaves. End result: a wealth of new crisp brands and people keen to try them. My favourite, Salty Dog [1], couldn't have happened without Walkers pissing on their own chips ("fries" for left-ponders).
> People don't understand how much RSS is useful..
I understand RSS completely and the goals, but honestly? I don't find it useful at all. I'm always surprised how many people on HN claim to still use it.
RSS is a menace to Google's bottom line!