[puntofisso]

My point was a bit different. The day of the deads is a day in which you remember the deceased as a whole. It's not the same, to me, as remembering that particular person, together with all your common friends, in a celebrative way (i.e. "Happy Birthday"). --@puntofisso

[lmm]

At least in my (former) church, there's a tradition of having a mass for them on the anniversary of their death (first and tenth in particular), and family/friends would gather and make a social occasion of it, which was often quite a joyful affair.

[puntofisso]

Yes, I'm not discussing this. I'm suggesting that social media is making it a mass, public phenomenon such that is making people be willing to make arrangements.