[lmm]

At least in my (former) church, there's a tradition of having a mass for them on the anniversary of their death (first and tenth in particular), and family/friends would gather and make a social occasion of it, which was often quite a joyful affair.

[puntofisso]

Yes, I'm not discussing this. I'm suggesting that social media is making it a mass, public phenomenon such that is making people be willing to make arrangements.