[scient]

Not just one...

And Google is trying to push their identity products, but they are very far from being mature enough for enterprise needs.

I generally suspect folks making comments like this are really not familiar with the products and their uses.

[nogridbag]

Can you elaborate further on what some of the shortcomings of Google Identity Platform are? Cognito is abandonware, Auth0 and Okta are too expensive, and keycloak requires self-hosting. Google Identity Platform seemed like a decent option.

[mooreds]

Disclosure: I work at FusionAuth, an auth provider.

Most of the folks we see are moving from Firebase rather than Google Identity Platform. Wait, I'm confused. Are they the same thing? https://cloud.google.com/identity-platform/docs/sign-in-user... uses them interchangeably.

Ah, another search turns up https://cloud.google.com/identity-platform/docs/product-comp...

So Firebase auth is built on Google Identity Platform.

[nogridbag]

I was referring from a technical perspective. I agree they have a branding/marketing issue.

I did consult other groups using Google Identity Platform at our company and some things came up:

    * SMS / email templates not customizable
    * Undocumented user auth rate limiting with hacky workarounds

Otherwise our devs have been quite happy with it. I've primarily settled on it because it already has approval at our org, it's simple, and fairly well documented - especially compared to something like Cognito.

[mooreds]

Awesome, thanks for sharing that. Love real world feedback.

> I've primarily settled on it because it already has approval at our org, it's simple, and fairly well documented

Those are great reasons to select a product. If it works for you, it works for you!

> especially compared to something like Cognito.

I was half expecting a new CIAM solution from AWS at Re:Invent. I don't understand why they don't invest more in Cognito. Such an own-goal.