[nogridbag]

I was referring from a technical perspective. I agree they have a branding/marketing issue.

I did consult other groups using Google Identity Platform at our company and some things came up:

    * SMS / email templates not customizable
    * Undocumented user auth rate limiting with hacky workarounds

Otherwise our devs have been quite happy with it. I've primarily settled on it because it already has approval at our org, it's simple, and fairly well documented - especially compared to something like Cognito.

[mooreds]

Awesome, thanks for sharing that. Love real world feedback.

> I've primarily settled on it because it already has approval at our org, it's simple, and fairly well documented

Those are great reasons to select a product. If it works for you, it works for you!

> especially compared to something like Cognito.

I was half expecting a new CIAM solution from AWS at Re:Invent. I don't understand why they don't invest more in Cognito. Such an own-goal.