[nosvince]

Not op, but my answer to this would be years of practice and skills. Someone might have an amazing idea, but might have trouble putting their vision on paper. ChatGPT and generative art helps "idea people" concretize their vision more easily. The promise of generative AI is exactly this in my opinion; giving the ability to anyone to simply wish an idea into a concrete "thing"

[morph123]

Ideas are, will be, and always has been, worthless on their own.

[jeremysalwen]

As the GP was suggesting, ideas+generative ai is not worthless. That's what makes it significant.

[peebeebee]

Ideas can change the world. Memes (not the internet-images) are extremely powerful.

But if you meant, an idea alone can't be packaged and sold. That's true...