[morph123]

Ideas are, will be, and always has been, worthless on their own.

[jeremysalwen]

As the GP was suggesting, ideas+generative ai is not worthless. That's what makes it significant.

[peebeebee]

Ideas can change the world. Memes (not the internet-images) are extremely powerful.

But if you meant, an idea alone can't be packaged and sold. That's true...