[GuiA]

+ You want to have rewards in lower donation brackets. Right now there's nothing between $25 and $200 — if I were to donate, I'd likely donate more than 25, but less than 200. You probably want rewards at the 50, 75, 150 levels.

+ Most projects offer tangible rewards (posters, booklets, figurines, keychains, tees-shirts etc.) that are just cool to have for any self-respecting geek. Unfortunately you're a software enterprise so it's not that evident for you, but I'm sure you can be creative in that space.

[TamDenholm]

Perhaps you could find a sponsor to offer some free give away items like t-shirts etc to donors, in return they get mentioned in the kickstarter, the email list and throughout the project. I imagine any startup would happily back this, if you managed to get one that used coffeescript that'd be even better.

[kennywinker]

Along these lines, for Kickstarters where both individuals and companies are probably going to donate in you're going to want different rewards. Companies want recognition... their name in lights. Individuals want participation and swag. Set rewards up accordingly.

[TrevorBurnham]

That's a good idea. Michael, you should look into doing a run of CoffeeScript coffee mugs. These ones were much-loved and are no longer available: http://www.etsy.com/listing/93595042/coffeescript-mug