[TamDenholm]

Perhaps you could find a sponsor to offer some free give away items like t-shirts etc to donors, in return they get mentioned in the kickstarter, the email list and throughout the project. I imagine any startup would happily back this, if you managed to get one that used coffeescript that'd be even better.

[kennywinker]

Along these lines, for Kickstarters where both individuals and companies are probably going to donate in you're going to want different rewards. Companies want recognition... their name in lights. Individuals want participation and swag. Set rewards up accordingly.