[ptwobrussell]

Great thoughts here! I think you're right.

You wouldn't know it from the website (working on that!), but the app experience is more for "fit people who want to optimize their fitness and like to analyze their training data".

It's just been a tough nut to crack to find the right way to express that so far, but to the point of this thread and all of this dialogue, that's also key to the unlock.

I'm a former military guy myself, and I've been thinking about cloning + rebranding a version of the app that's super specific to "Training for military fitness tests". The more I think about that, the more I think there really might be something there.

[drakonka]

I'm just a coder who lifts and _not_ a marketing or ideation genius, but at first read that sounds like a really good idea.

Reasoning:

It _seems_ like if you make the programs legitimately useful and look reputable, not only would you get the people looking to pass a test in the actual military (which may be relatively few? I have no idea), but I bet you'd _also_ attract a ton of CrossFit or other fitness buffs who just want that "authentic" functional training feel: "Look at me according to this app used by legit military trainees I'm so fit I can be in the MilitaryBranchX!"

[ptwobrussell]

Definitely makes sense to me, too! There' a clear customer profile, it solves a specific problem, and I could reach this audience with an offering with relatively little time + expense.

I also think you're right that a lot of amateur fitness enthusiasts like to train with/to "mil specs" because of the connotations of badassery it portrays. Can't blame them... :)