[drakonka]

I'm just a coder who lifts and _not_ a marketing or ideation genius, but at first read that sounds like a really good idea.

Reasoning:

It _seems_ like if you make the programs legitimately useful and look reputable, not only would you get the people looking to pass a test in the actual military (which may be relatively few? I have no idea), but I bet you'd _also_ attract a ton of CrossFit or other fitness buffs who just want that "authentic" functional training feel: "Look at me according to this app used by legit military trainees I'm so fit I can be in the MilitaryBranchX!"

[ptwobrussell]

Definitely makes sense to me, too! There' a clear customer profile, it solves a specific problem, and I could reach this audience with an offering with relatively little time + expense.

I also think you're right that a lot of amateur fitness enthusiasts like to train with/to "mil specs" because of the connotations of badassery it portrays. Can't blame them... :)