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by bmmayer1
940 days ago
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The junk fee legislation seems like a great way to make companies waste millions of dollars in resources rebuilding their backend systems just to result in the exact same fees being rolled into the remaining SKUs or charged to more customers than necessary. |
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Yes, that’s the stated goal: if I’m looking for plane flights, I don’t want to think United is cheaper because I haven’t gotten to step seven of the checkout flow where they say that oxygen is billed separately and the bathroom takes all major credit cards.
Companies are adding these fees instead of raising prices precisely because it makes comparison shopping harder, and that’s never good for society as a whole. They’re keenly aware of the psychology here: once people start putting in the cost of filling out forms, etc. they’re less likely to abort halfway in even if the additional fees bring the total higher than they would have picked at the beginning. The companies have spent a lot of additional time and money redesigning their systems to exploit this, and you’re paying for all of that.