[a-dub]

if their backend systems are such brownfield crap that they're unable to easily make these kinds of simple changes to their pricing structure, then they deserve to pay millions in incompetent leadership tax.

if prices are presented side by side or are otherwise compared by consumers, they should not have hidden post-comparison mandatory additions that distort that process. price comparison is pretty much the bedrock of a market economy, allowing market participants to distort that process for unfair advantage is clearly a problem.