[quantum2022]

What about people who might talk about personal injuries or mental illnesses that would affect their work? Wouldn't that risk damaging them if it was private information and sold?

Speaking of which, if a person had a mental illness and then started 'seeing ads' everywhere for the illness, could that exacerbate the illness? How would you prove evidence of harm?

[tivert]

I don't think the court would be satisfied by those, because they're both abstract hypotheticals. I think they want a specific person harmed in an explicit, documented way (e.g. Bob Smith has erectile dysfunction and had his reputation damaged because he was bombarded with ED ads in his car during a date, because the car manufacturer read his texts and used them to make an ad profile).