[andygcook]

Curious to see how Clearbit will be integrated into HubSpot and if the Clearbit API will remain open for others to use. Are there any other viable competitors to Clearbit for coverage and quality? We have a legacy plan for my startup at a very good price, so I've never checked out the other options.

[bennyelv]

Hubspot have been working on how they improve the data that their customers have in their CRM system. The state of CRM data across companies is... variable to say the least, with a leaning towards the poor side.

It's often entered by hand, by a salesperson with a telephone handset in the other hand. Typos, inaccuracy abound, which limits the ability to analyse and gain insight from the data, as well as to use it effectively in automated processes.

Hubspot have been releasing features and changes that start to address this, and I expect powering it all with Clearbit data will be the first thing they do with this acquisition.

There are quite a few companies competing in this space, so there are options if Clearbit shut the doors to use outside of Hubspot.

My company is one of those, focusing on IP->Business matching, but also selling direct access to our database of business information in certain circumstances. (www.leadforensics.com).

[rasen58]

Very neat. How do companies actually get/derive the data to do IP to business matching though?

[maxmorlocke]

ZoomInfo is in the same general area on quality and the price per record is competitive, but they have historically required a high minimum annual spend and have a reputation for litigiousness. There are a few other large players (e.g. apollo), a few medium sized players (e.g. coresignal, mixrank), and some smaller players (e.g. thecompanies, bigpicture). There are also a lot of other folks who are not as api-oriented and are more focused around the sales/marketing experience (e.g. seamless.ai)