[bennyelv]

Hubspot have been working on how they improve the data that their customers have in their CRM system. The state of CRM data across companies is... variable to say the least, with a leaning towards the poor side.

It's often entered by hand, by a salesperson with a telephone handset in the other hand. Typos, inaccuracy abound, which limits the ability to analyse and gain insight from the data, as well as to use it effectively in automated processes.

Hubspot have been releasing features and changes that start to address this, and I expect powering it all with Clearbit data will be the first thing they do with this acquisition.

There are quite a few companies competing in this space, so there are options if Clearbit shut the doors to use outside of Hubspot.

My company is one of those, focusing on IP->Business matching, but also selling direct access to our database of business information in certain circumstances. (www.leadforensics.com).

[rasen58]

Very neat. How do companies actually get/derive the data to do IP to business matching though?