[nemo8551]

Is this a case of can’t get it to work or won’t work on it yet?

With some businesses the drive for features may be driven by the number of users using that feature. I wish my Apple TV could add Netflix to the up next based on which profile we were using.

But it’s not a deal breaker, would be nice.

So I wonder if the work required to get it on there would take resources from areas that more customers are using?

[Terretta]

It previously worked till Netflix decided Apple shouldn't see Netflix library or usage and pulled it.

It sort of worked with the app..

https://www.digitaltrends.com/movies/netflix-apple-tv-app/

Then with TV+ it didn't...

https://bgr.com/business/netflix-apple-tv-new-service/

Of course, now most smart TVs fingerprint what's on screen and sell that data so the data is out there.

Meanwhile, here's who plays (literally) nicely:

https://support.apple.com/en-nz/HT208083

The 'channel' subs are most seamless, but heads up Apple doesn't let 'channels' list some of their less family oriented content while apps can.

[drcongo]

Yeah, it's very much a case of Netflix thinking they're more important than Apple or the end users and deliberately not playing nice. The end result in this house is that we barely watch anything on Netflix because new episodes aren't tracked along with literally everything else that we're watching. Doesn't help that 99% of their output is lowest common denominator garbage; compare and contrast Dopesick on Disney+ and Painkiller on Netflix - the former being one of the best, most moving dramas I've watched in years, the latter one of the most superficial, turgid things I've watched.