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by gumby 981 days ago
> I sort of dislike the term "lifestyle business" as to me the term implies something you can do without working too hard at it--which is not necessarily the case.

There is nothing wrong with the term. I first encountered it in the early 80s, but I think it dates back to the 60s when people started to question the big company profile of the then social contract.

Yiu say, “which is not necessarily the case”. Well in that case it’s not a lifestyle business, as that’s 60% of the definition.

The classic lifestyle business is a surf shop or dive shop: you like the activity, you don’t need a lot of money, you can shut the business for a day (or early) when the weather is good and just go surfing/diving. Some bike shops were like this too, before that business changed.

A consulting business can be like this too. I have friends who are EEs and programmers and they live the same way. One works Jan-march and then takes the rest of the year off unless something is particularly interesting. Another won’t take jobs during ski season. One key is that they love the work (I see comments on HN from people who don’t enjoy programming; for them programming could never be a lifestyle business).

Other businesses like being an electrician can be like this too but for whatever reason don’t get swept under the same rubric.

2 comments

You are absolutely describing lifestyle businesses. But it's also used to describe businesses without outside investment that are mostly about scraping by with a lot of hard work where people actually want/need to make decent comp. Which, as you suggest, is really a different beast.
It is utter insanity to think that running a small retail location like a surf or dive shop is easy or that you would be able to just shut down for a day on a whim and not need the revenue.
Obviously anecdotal, but my grandparents ran a shoe store from the 50's to the 70's and when they thought the weather was nice enough to go to the beach, they closed up shop and went to the beach. It's all about mindset I guess.

However, in general I would agree that any form of retail venture does not match a lifestyle business very well.

If you've ever lived in a beach town in the caribbean, south pacific, even hawaii etc you'd encounter all sorts of businesses like this.

Reminds me of the parable of the management consultant and the fisherman, oft quoted here on HN.