It is utter insanity to think that running a small retail location like a surf or dive shop is easy or that you would be able to just shut down for a day on a whim and not need the revenue.
Obviously anecdotal, but my grandparents ran a shoe store from the 50's to the 70's and when they thought the weather was nice enough to go to the beach, they closed up shop and went to the beach. It's all about mindset I guess.
However, in general I would agree that any form of retail venture does not match a lifestyle business very well.
However, in general I would agree that any form of retail venture does not match a lifestyle business very well.