[didibus]

From what I know, it's just that you need a specified amount of air time from Canadian, French and indigenous presenters. What they choose to do with it is up to them.

It's more of a pass the mic around so every group gets some airtime law, and not so much a you cannot talk about this or that.

The idea is that it acts a bit like human rights, at balancing majority rules. Where financial incentives would prefer to always tailor to the majority since it makes more money, this enforces that minorities get some proportional airtime on big media channels.

[mrpotato]

> it's just that you need a specified amount of air time from French Canadian and indigenous presenters.

It's only specific to Canadian and Indigenous content. The content does not have to be French.

[voisin]

In a streaming on demand, user driven world, how do you define “air time”? I can’t see how you could force consumers to consume a certain amount of CanCon, and simply ensuring CanCon %| of content available doesn’t make sense either since a small amount of content could be consumed up to 100% of total platform consumption, and a large amount of content could be consumed as little as 0% of the total platform consumption.

[didibus]

I'm not sure if they're going after a single podcast show, or after podcast apps. If the latter, it's probably just making available Canadian made podcasts to some amount of Canadian made podcast and promoting them in recommendations and listings. If the former, it's a bit more strange, maybe inviting guests that are Canadians on the show, for some amount of episodes?