[voisin]

In a streaming on demand, user driven world, how do you define “air time”? I can’t see how you could force consumers to consume a certain amount of CanCon, and simply ensuring CanCon %| of content available doesn’t make sense either since a small amount of content could be consumed up to 100% of total platform consumption, and a large amount of content could be consumed as little as 0% of the total platform consumption.

[didibus]

I'm not sure if they're going after a single podcast show, or after podcast apps. If the latter, it's probably just making available Canadian made podcasts to some amount of Canadian made podcast and promoting them in recommendations and listings. If the former, it's a bit more strange, maybe inviting guests that are Canadians on the show, for some amount of episodes?